Blog Posts
Useful Metrics for Sponsoring Community Events
15 Oct 2023
Sponsoring community events is a really effective way to connect with your target audience, demonstrate commitment to social responsibility, and build brand awareness. To make sure your sponsorship investments are worthwhile, it's crucial to track and measure the impact of these events. read more...
Why consumer-focused outcomes are important in sponsorship
07 Jul 2022
?So many times we enter sponsorship agreements without enough attention being given to the consumers we are trying to target. Consumers are now integrally involved in sponsorships and play a critical role in their effectiveness. read more...
Planning a sponsored event
28 Mar 2022
When planning an event, seasoned event organisers know that most of the work is done upfront. If you are also looking to also attract sponsors, you have the added requirement of ensuring the event delivers on the agreed benefits. read more...
What sponsors look for in sponsoring an event
31 Mar 2021
Ultimately, knowing what sponsors are looking for upfront will help you increase your event revenue. You can appeal to the needs of your particular sponsor by addressing these benefits upfront in the sponsorship proposal. read more...
The key metrics to measure your sponsorship objectives
15 Aug 2017
It's important to continually measure your sponsorship program so you can know you are meeting your sponsorship objectives. Here's a useful grid of what you could be measuring the mechanics needed to achieve your objective. read more...
What makes a brand successful
19 Jun 2017
A brand has the making of success by keeping it real, being aspirational, being consistent and delivering a first-class performance. A brand needs to follow through on the promise made to fans and the Sunshine Coast Lightning are proof of that. read more...
Bringing our best to sponsorship
19 Apr 2017
If you feel in a rut with your sponsorship portfolio, it's timely to go through the following check-list. read more...
How worthwhile is sponsoring the arts?
01 Jan 2017
Sponsorship can be the most powerful and emotional form of marketing there is – when done well. Consumers trust brand names that do good in the community. Look beyond sport and think outside the square by aligning with your arts and cultural communities. read more...
Why social media has changed branding forever
13 Jul 2016
How can brands complete in this new crowd culture? There's two clear solutions for brands. One approach is to create branded, cause-related content. The alternative is to find content on social channels and sponsor the content by way of advertising. read more...
How sponsorship achieves multiple objectives
06 Jun 2016
Last week we lost Muhammad Ali. For any of us wanting to make an impact in any way, it's important to reflect on one of his more popular quotes. That is: "Service to others is the rent you pay for your room here on earth." read more...
Featured Event
Voices in Action: Your Stories. Stronger Together
We bring together young people, carers and professionals to collaborate and provide an in-depth exploration of key issues identified by children and young people with a care experience to discuss solutions to improve the care sector.
Read More More Events
Featured Sponsor
Promotion Products
Seeking a Sponsor for Your Team or Event? Promotion Products Has Got You Covered!Are you in search of a sponsor for your sports team, community event, or corporate function? At Promotion Products,...
Read MoreFeatured Blog Post
Useful Metrics for Sponsoring Community Events
Sponsoring community events is a really effective way to connect with your target audience, demonstrate commitment to social responsibility, and build brand awareness. To make sure your sponsorship investments are worthwhile, it's crucial to track and measure the impact of these events.
Read More More Posts